Discovery Family Channel’s newest daytime series from Hasbro Studios, BLAZING TEAM, fights the darkness through teamwork, skill, and an ancient martial art called “Yo Kwon Do”
SPRING SILVER, Md., October 28, 2015 / PRNewswire / – The Comic-Con season may be over, but rest assured Discovery Family and Hasbro Studios have got you covered until next year! FLAMBING TEAM, the # 1 brand for boys from China, will now bring American audiences into the mystical world of “Yo Kwon Do” in an all-new 26-part series. Targeting children aged 5 to 10, BLAZING TEAM starts with a two-part premiere on Friday 13 November To 6:30 AM and 7:00 a.m. (5:30 and 6h00 central), with subsequent episodes airing on Fridays at 7:00 a.m. (6h00 central), only on Discovery Family Channel.
âWith action-packed episodes and exciting new characters, BLAZING TEAM is a new addition to our weekday morning schedule,â said Tom cosgrove, Managing Director of Discovery Family Channel. Discovery Family looks forward to bringing this wildly popular franchise – and of course, introducing Yo Kwon Do – to viewers of United States next month.”
âWe are excited to introduce the children of America to the mystical world of Yo Kwon Do with the new BLAZING TEAM series,â said Stephen davis, executive vice president and chief content officer for Hasbro. “BLAZING TEAM features an exciting story that features ordinary teens learning extraordinary skills and includes themes like friendship and recognizing the power that will resonate with children.”
BLAZING TEAM begins as a mysterious darkness rises over Union City, home to teenagers Parker, Scott, Maddie, Wilson and Johnny. These ordinary teenagers are about to recognize the extraordinary abilities they have within them, when the master of Yo Kwon Do Lao Shi – along with his pet duck Taco – takes them under his wing to collectively fight against the growing darkness. Transmitting his infinite wisdom, Lao Shi teaches his new apprentices the awesome power of Yo Kwon Do, a practice that combines the skill of the yo-yo with the power of martial arts.
In each half-hour episode, teens work together to become the ultimate BLAZING TEAM, following the guiding principle that balance in all things is the key to reaching full potential. Through their continuing education with Lao Shi, these teenage heroes work to stop the individuals who have been transformed and infected by shards of darkness. Will they be able to fight this darkness that threatens to overwhelm their city – and themselves?
BLAZING TEAM is produced for Discovery Family Channel by from China Guangdong Alpha Animation & Culture Co. in association with Hasbro Studios. For Discovery Family Channel, Tom cosgrove is managing director. For Hasbro Studios, Stephen davis is Executive Vice President and Chief Content Officer.
Hasbro, Inc. (NASDAQ: HAS) will also bring Yo Kwon Do’s fantasy to life with a range of BLAZING TEAM yo-yo products featuring varying difficulty levels, slated for launch in March 2016.
To find Discovery Family Channel in your area: http://www.discoveryfamilychannel.com/channel-finder/
About the Discovery family
The leading television destination for families in United States, Discovery Family is available in nearly 70 million homes in the United States and is a joint venture of Discovery Communications and Hasbro. The home for the most family movies on TVI, Discovery Family is also programmed with a fine mix of original series, programming from Discovery’s non-fiction library, and popular Hasbro Studios animated franchises including MY LITTLE PONY: FRIENDSHIP IS MAGIC, LITTLEST PET SHOP and TRANSFORMERS RESCUEBOTS.
A smart entertainment choice for families, Discovery Family attracts kids and their parents with real, highest-quality content that the whole family will enjoy across the General Entertainment, Adventure and Animals at Night genres and award-winning animated programming in daytime.
Hasbro (NASDAQ: HAS) is a global company committed to creating the best gaming experiences in the world, leveraging its beloved brands including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY- DOH and TRANSFORMERS, and Premier Partner Brands. From toys and games, TV shows, motion pictures, digital games and lifestyle licensing, Hasbro addresses the basic need for play and connection with children and families around the world. whole. The company’s Hasbro Studios and its film label, ALLSPARK PICTURES, create brand-focused storytelling entertainment across all mediums, including TV, film, digital and more. Through the company’s commitment to corporate social responsibility, including philanthropy, Hasbro helps build a safe and sustainable world and positively impact the lives of millions of children and families. Learn more about www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s leading pay-TV programmer, reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. For 30 years, Discovery has been dedicated to satisfying curiosity and entertaining viewers with high-quality content through its global TV brands, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science and Turbo / Velocity, as well as the US joint venture network. OWNER: Oprah Winfrey Network. Discovery controls Eurosport, the leading pan-regional sports entertainment destination through Europe and Asia Pacific. Discovery is also a leading provider of educational products and services to schools, including an award-winning K-12 digital textbook series, through Discovery Education, and a digital leader with a diverse online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com.
I Claim motivated by the fact that DFC has the highest co-viewing rate between two P2 + viewers on all television (broadcast or cable) for Prime films for July-August’15 at 60%; Source: Nielsen Live + 3, NHI Calendar (29/06 / 15-30 / 08/15), Program Based Dayparts (M-Di 8p-11p), all programs sourced as âfeature filmsâ by Nielsen program type code, P2 + co-viewing demos. Excludes Hispanic networks (Telemundo, NBC Universo and Estrella).
SOURCE Discovery Family Channel